A spunky, silly & queer operated coffee shop & bakery in the heart of ATL, FiNCA TO FiLTER never fails to keep us on our toes with their ever-evolving business landscape. From speciality menu campaign roll outs to on-site event content creation, we design & manage their socials from top to bottom and load up their feed with fun.
WE SPEAK POP CULTURE
TO THEIR COMMUNITY.
Success has been found aligning FiNCA's content with pop culture references and trending happenings. We have our own inside jokes, wink wink - nod nods, and
FiNCA lingo weaved throughout designs, captions, and Instagram stories.
Below are a few stand-out campaign pillars that showcase this community centered messaging that is so important to FiNCA & BLYNK.
SHORT-FORM CONTENT SUCCESS
Our content shoots include iPhone content that aligns with 3 major categories on the feed.
BAKERY GOODS
BEVERAGES
COMMUNITY
WHAT WE DO FOR
CREATIVE DIRECTION
Taking new menu launches and business plans and turning them into sharable content that resonates on socials.
ON SITE SHOOTS
We are in the shop with FiNCA about once a week to catch the action like new ingredients, retail items, and more.
TARGET AUDIENCE ANALYSIS
We know FiNCA's audience like the back of our hands. We create content that is on trend and relevant to their 3 major audience groups.
BRANDED SOCIAL CAMPAIGNS
We have initiated content series throughout the content that followers can expect to see and get excited about.
GRAPHIC DESIGN
We have developed their branding to be optimized for socials so followers and non followers alike recognize a FiNCA post when they see one.
INFLUENCER PARTNERSHIPS
We have utilized the power of local influencers to spread the word about FiNCA events and launches with short form ccontent.